Pressing GO on transparency

Go Media, New Zealand’s largest locally owned outdoor media company, has just finalised an integration with Melbourne-based Seedooh to provide independent 3rd party delivery verification of campaigns across Go Media’s digital assets.

Go Media General Manager Simon Teagle said:

“In our quest to provide the best of outdoor solutions for advertisers, we wanted to deliver to their expectation of accountability. Our integration with Seedooh enables us to provide a user-friendly dashboard proving spot delivery either during or post campaign.”

Go Media’s Head of Digital, Parris Downey also added:

“As we press further into the digital environment with OOH, the established pillars we see in traditional digital such as ad verification, accurate audience measurement and data-driven insights, will become common-place and provide a more familiar, accountable and dynamic proposition for key client partners.”

Seedooh Founder & CEO Tom Richter said:

“The Seedooh platform offers tremendous efficiency in the campaign reporting process, as well as the confidence that every play-out event is independently verified to global best practice standards. We applaud Go Media’s approach to transparency and look forward to helping demonstrate the increasing value of connected data at scale in New Zealand.”


About Go Media:

Go Media is New Zealand’s largest locally owned outdoor company, with the most comprehensive nationwide portfolio of outdoor media assets on offer. Go Media digital network spans Auckland, Hamilton, Tauranga, Hastings, Gisborne, Taupo, New Plymouth, Whanganui, Palmerston North, Masterton, Levin, Kapiti Coast, Wellington, Nelson, Christchurch and Dunedin. What sets Go Media apart is their unrivalled support of community-based organisations and firm belief in being a champion for brand Kiwi growth and success; expressed by giving back at a local level.


About Seedooh: 

Seedooh is a fully independent technology platform specifically designed, built (and proven at market scale in Australia) to provide complete and standardised reporting for buyers and sellers in the Out of Home industry.  It is the only fully independent reporting system that provides near real-time, third party verification of display for both digital and traditional formats. 

The level of confidence in the data is ensured by the Seedooh Confidence Framework which demands best practice data controls are applied and assessed against globally recognised reporting standards. Seedooh has an alignment with PwC to provide further market confidence in the platform’s ability to independently verify the integrity of campaign delivery data.