Seedooh Platform
One truth, many benefits
Seedooh Platform
One truth, many benefits
Truth technology
Complex to build, easy to use
Campaign delivery reporting in OOH has always been an onerous process. Disconnected systems within Media Owner environments lead to highly inefficient output of self-generated ‘Proof of Performance’ reports. Growth in DOOH, along with Advertiser demand for third-party verification and transparency throughout the supply chain in all media channels, will increasingly challenge reporting standards in the OOH sector.
Australia’s leading Media Owners trust Seedooh to validate their delivery against contract parameters and automate their data-flow to reporting. The platform enhances confidence for all their customers, through independent oversight and absolute transparency. All connections are safe, secure, scalable and future-proof.
Australia’s Agencies and Advertisers now consume standardised, connected and timely proof of delivery data via the Seedooh Platform.
The Seedooh team actively consult in other countries to help advance the challenging journey towards connectivity for the OOH sector.
This journey has just begun in many markets. For progressive businesses, Seedooh offers proven, system agnostic solutions to Connect, Verify & Deliver:
Connect
Certified connections, operational efficiencies - especially for Media Owners
Verify
Independent confidence for media buyers, built upon best practice frameworks
Deliver
Efficiency and value in complete, connect-ready campaign data
"Seedooh is now ready to provide a solution to an industry problem that we have been looking at for some time, we're excited to continue working with the team to integrate this as a standard practice within our business." - Bryan Magee, Managing Director, Posterscope Australia
"Seedooh is now ready to provide a solution to an industry problem that we have been looking at for some time, we're excited to continue working with the team to integrate this as a standard practice within our business." - Bryan Magee, Managing Director, Posterscope Australia
Value in a single source of truth
Seedooh Platform Capability Publisher / Media Owner Value Agency / Advertiser Value
Efficiencies: Current Reporting One Platform - all scheduled data Up to 90% efficiency gain in reporting process throughout the business Compare exactly what was booked, to exactly what was delivered - at no cost, from subscribing media owners
One Platform - all delivery data
One Platform - integrate other campaign / site data for reporting e.g. Marketing pro-shots, webcam, NOC etc Aggregate standardised data from multiple media owners in aggregation platform *
"Click to share” reporting, at your control, or fully automated Sales team focus on sales solutions Better campaigns, more innovation
Custom reporting, instantly By time period, campaign, customer, site, geography, paid / bonus, etc. ...also by media owner *
Accessible instantly from the cloud Unlimited users on a secure permissions basis With permissions to media owner platform, or in aggregation platform *
Efficiencies: Future Reporting API integration with other location and time-based data sources e.g. Audience, weather, traffic speed, etc. 1st and 3rd party data *
By-play reporting of dynamic creative variations Grow demand for dynamic campaigns Confidence in dynamics and evaluation of messaging at scale
By-screen reporting of delivery when selling audience, not location Grow demand for audience based campaigns Confidence in message matching intended audience
Confidence: Security Built on SOC 2 compliant, AWS cloud-based infrastructure - agnostic to tech-stack Highly secure, source data connections via established APIs - the safest, most compliant way to query campaign delivery data Secure access to complete data-sets. All formats and systems can be connected
Tested and in production at scale in Australia Endorsed by two of the worlds leading Media Owners Used by two of the worlds leading Agency Groups
No financial data required Production data only Production data only
Confidence: Data Independent reporting of factual, campaign delivery data - not influenced by the buy or sell-side Address the global growth in demand for independent verification Trust and confidence via an entirely independent reporting process
Verification of campaign delivery parameters via the Seedooh Confidence Framework, a controls methodology designed in consultation with PwC Confidence that appropriate controls are applied to ensure data is securely and accurately connected, verified and reported Confidence that campaign delivery data is subject to independent verification controls, running against every play, posting and booking parameter
Platform security and verification controls aligned with global best practice assurance standards (PwC assurance report pending) Confidence that Seedooh's systems and controls are subject to an external independent assurance process Confidence that Seedooh's systems and controls are subject to an external independent assurance process
Notification of under and over delivery, scheduling errors and network drop outs Quick remediation, limited 'compensation' Quick remediation, campaigns less affected
Every install / take-down, every play, every format, every campaign - no sampling. Instantly available for review in a single platform Complete, data-led record for dispute resolution reported by field observations / physical inspection services / pixels Overlay other verifiable external data for mid-campaign checks, e.g. Graffiti, Lights out, etc.
Confirmation of over-delivery / bonus Confirmation of over-delivery / bonus
Notification of time-sensitive over-run Notification of time-sensitive over-run
For full value
Seedooh Platform Capability Publisher / Media Owner Value Agency / Advertiser Value
Efficiencies: Current Reporting One Platform - all scheduled data Up to 90% efficiency gain in reporting process throughout the business Compare exactly what was booked, to exactly what was delivered - at no cost, from subscribing media owners
One Platform - all delivery data
One Platform - integrate other campaign / site data for reporting e.g. Marketing pro-shots, webcam, NOC etc Aggregate standardised data from multiple media owners in aggregation platform *
"Click to share” reporting, at your control, or fully automated Sales team focus on sales solutions Better campaigns, more innovation
Custom reporting, instantly By time period, campaign, customer, site, geography, paid / bonus, etc. ...also by media owner *
Accessible instantly from the cloud Unlimited users on a secure permissions basis With permissions to media owner platform, or in aggregation platform *
Efficiencies: Future Reporting API integration with other location and time-based data sources e.g. Audience, weather, traffic speed, etc. 1st and 3rd party data *
By-play reporting of dynamic creative variations Grow demand for dynamic campaigns Confidence in dynamics and evaluation of messaging at scale
By-screen reporting of delivery when selling audience, not location Grow demand for audience based campaigns Confidence in message matching intended audience
Confidence: Security Built on SOC 2 compliant, AWS cloud-based infrastructure - agnostic to tech-stack Highly secure, source data connections via established APIs - the safest, most compliant way to query campaign delivery data Secure access to complete data-sets. All formats and systems can be connected
Tested and in production at scale in Australia Endorsed by two of the worlds leading Media Owners Used by two of the worlds leading Agency Groups
No financial data required Production data only Production data only
Confidence: Data Independent reporting of factual, campaign delivery data - not influenced by the buy or sell-side Address the global growth in demand for independent verification Trust and confidence via an entirely independent reporting process
Verification of campaign delivery parameters via the Seedooh Confidence Framework, a controls methodology designed in consultation with PwC Confidence that appropriate controls are applied to ensure data is securely and accurately connected, verified and reported Confidence that campaign delivery data is subject to independent verification controls, running against every play, posting and booking parameter
Platform security and verification controls aligned with global best practice assurance standards (PwC assurance report pending) Confidence that Seedooh's systems and controls are subject to an external independent assurance process Confidence that Seedooh's systems and controls are subject to an external independent assurance process
Notification of under and over delivery, scheduling errors and network drop outs Quick remediation, limited 'compensation' Quick remediation, campaigns less affected
Every install / take-down, every play, every format, every campaign - no sampling. Instantly available for review in a single platform Complete, data-led record for dispute resolution reported by field observations / physical inspection services / pixels Overlay other verifiable external data for mid-campaign checks, e.g. Graffiti, Lights out, etc.
Confirmation of over-delivery / bonus Confirmation of over-delivery / bonus
Notification of time-sensitive over-run Notification of time-sensitive over-run
* Aggregation platform available to Agencies and Advertisers at a nominal cost, in markets where multiple media owners are connected.
