Seedooh Platform


One truth, many benefits

Seedooh Platform


One truth, many benefits


Truth technology


Complex to build, easy to use

Campaign delivery reporting in OOH has always been an onerous process. Disconnected systems within Media Owner environments lead to highly inefficient output of self-generated ‘Proof of Performance’ reports. Growth in DOOH, along with Advertiser demand for third-party verification and transparency throughout the supply chain in all media channels, will increasingly challenge reporting standards in the OOH sector.

Australia’s leading Media Owners trust Seedooh to validate their delivery against contract parameters and automate their data-flow to reporting. The platform enhances confidence for all their customers, through independent oversight and absolute transparency. All connections are safe, secure, scalable and future-proof.

Australia’s Agencies and Advertisers now consume standardised, connected and timely proof of delivery data via the Seedooh Platform.

The Seedooh team actively consult in other countries to help advance the challenging journey towards connectivity for the OOH sector.

This journey has just begun in many markets. For progressive businesses, Seedooh offers proven, system agnostic solutions to Connect, Verify & Deliver: 

Connect

Certified connections, operational efficiencies - especially for Media Owners

Verify

Independent confidence for media buyers, built upon best practice frameworks

Deliver

Efficiency and value in complete, connect-ready campaign data

CONNECT

The data required to provide complete visibility of campaign delivery exists only within secure media owner systems – which control and monitor live, public space networks.

Using custom developed API endpoints designed for streamlined data standardisation at scale, Seedooh connects complex Media Owner tech stacks and silo house data, using certified solutions that enable independent verification of delivery for both digital and classic formats.

Ancillary products such as webcam monitoring platforms, field based marketing photographs, audience measurement systems and network operation centre data can be integrated to the core delivery reporting API, allowing media owners to leverage Seedooh’s compliance suite whilst driving step-change operational efficiencies in network management and reporting.

VERIFY

The Seedooh Confidence Framework is a verification controls methodology developed in accordance with global, best practice assurance standards – purpose built to enhance trust and confidence in D/OOH campaign delivery.

The framework mandates that Media Owners connect using a certified method to enable the compliant transfer of raw data, which is subject to Seedooh’s automated, server-side controls suite – verifying delivery of campaign booking parameters, no matter how granular or complex.

Seedooh verified data is transparently made available to buy-side consumers to enhance delivery confidence and trust across the supply chain.

To provide further confidence to market, Seedooh is currently undertaking a best practice assurance assessment over its platform security and Confidence Framework – performed by PwC against globally accepted standards in non-financial data assurance.

DELIVER

With standardisation and confidence achieved through Seedooh Connect and Verify, agency and advertiser users can event-stream campaign delivery data in close to real time. 

Seedooh aggregates campaign-level datasets for highly scalable, efficient buy-side consumption, while a secure permissions hierarchy with single sign-on support ensures that access to data is restricted to authorised users and workgroups.

Delivery data from all connected Media Owners is available via a single, intuitive dashboard – customisable to suit specific end user needs. Seedooh’s “click-to-share” functionality enables instant sharing of campaign delivery reports via pdf export/email, or an invitation to interactively view within the platform.


"Seedooh is now ready to provide a solution to an industry problem that we have been looking at for some time, we're excited to continue working with the team to integrate this as a standard practice within our business." - Bryan Magee, Managing Director, Posterscope Australia


"Seedooh is now ready to provide a solution to an industry problem that we have been looking at for some time, we're excited to continue working with the team to integrate this as a standard practice within our business." - Bryan Magee, Managing Director, Posterscope Australia

Value in a single source of truth


 Seedooh Platform CapabilityPublisher / Media Owner ValueAgency / Advertiser Value
Efficiencies: Current ReportingOne Platform - all scheduled dataUp to 90% efficiency gain in reporting process throughout the businessCompare exactly what was booked, to exactly what was delivered - at no cost, from subscribing media owners
One Platform - all delivery data
One Platform - integrate other campaign / site data for reportinge.g. Marketing pro-shots, webcam, NOC etcAggregate standardised data from multiple media owners in aggregation platform *
"Click to share” reporting, at your control, or fully automatedSales team focus on sales solutionsBetter campaigns, more innovation
Custom reporting, instantlyBy time period, campaign, customer, site, geography, paid / bonus, etc....also by media owner *
Accessible instantly from the cloudUnlimited users on a secure permissions basisWith permissions to media owner platform, or in aggregation platform *
Efficiencies: Future ReportingAPI integration with other location and time-based data sourcese.g. Audience, weather, traffic speed, etc.1st and 3rd party data *
By-play reporting of dynamic creative variationsGrow demand for dynamic campaignsConfidence in dynamics and evaluation of messaging at scale
By-screen reporting of delivery when selling audience, not locationGrow demand for audience based campaignsConfidence in message matching intended audience
Confidence: SecurityBuilt on SOC 2 compliant, AWS cloud-based infrastructure - agnostic to tech-stackHighly secure, source data connections via established APIs - the safest, most compliant way to query campaign delivery dataSecure access to complete data-sets. All formats and systems can be connected
Tested and in production at scale in AustraliaEndorsed by two of the worlds leading Media OwnersUsed by two of the worlds leading Agency Groups
No financial data requiredProduction data onlyProduction data only
Confidence: DataIndependent reporting of factual, campaign delivery data - not influenced by the buy or sell-sideAddress the global growth in demand for independent verificationTrust and confidence via an entirely independent reporting process
Verification of campaign delivery parameters via the Seedooh Confidence Framework, a controls methodology designed in consultation with PwCConfidence that appropriate controls are applied to ensure data is securely and accurately connected, verified and reportedConfidence that campaign delivery data is subject to independent verification controls, running against every play, posting and booking parameter
Platform security and verification controls aligned with global best practice assurance standards (PwC assurance report pending)Confidence that Seedooh's systems and controls are subject to an external independent assurance processConfidence that Seedooh's systems and controls are subject to an external independent assurance process
Notification of under and over delivery, scheduling errors and network drop outsQuick remediation, limited 'compensation'Quick remediation, campaigns less affected
Every install / take-down, every play, every format, every campaign - no sampling. Instantly available for review in a single platformComplete, data-led record for dispute resolution reported by field observations / physical inspection services / pixelsOverlay other verifiable external data for mid-campaign checks, e.g. Graffiti, Lights out, etc.
Confirmation of over-delivery / bonusConfirmation of over-delivery / bonus
Notification of time-sensitive over-runNotification of time-sensitive over-run

   For full value

 Seedooh Platform CapabilityPublisher / Media Owner ValueAgency / Advertiser Value
Efficiencies: Current ReportingOne Platform - all scheduled dataUp to 90% efficiency gain in reporting process throughout the businessCompare exactly what was booked, to exactly what was delivered - at no cost, from subscribing media owners
One Platform - all delivery data
One Platform - integrate other campaign / site data for reportinge.g. Marketing pro-shots, webcam, NOC etcAggregate standardised data from multiple media owners in aggregation platform *
"Click to share” reporting, at your control, or fully automatedSales team focus on sales solutionsBetter campaigns, more innovation
Custom reporting, instantlyBy time period, campaign, customer, site, geography, paid / bonus, etc....also by media owner *
Accessible instantly from the cloudUnlimited users on a secure permissions basisWith permissions to media owner platform, or in aggregation platform *
Efficiencies: Future ReportingAPI integration with other location and time-based data sourcese.g. Audience, weather, traffic speed, etc.1st and 3rd party data *
By-play reporting of dynamic creative variationsGrow demand for dynamic campaignsConfidence in dynamics and evaluation of messaging at scale
By-screen reporting of delivery when selling audience, not locationGrow demand for audience based campaignsConfidence in message matching intended audience
Confidence: SecurityBuilt on SOC 2 compliant, AWS cloud-based infrastructure - agnostic to tech-stackHighly secure, source data connections via established APIs - the safest, most compliant way to query campaign delivery dataSecure access to complete data-sets. All formats and systems can be connected
Tested and in production at scale in AustraliaEndorsed by two of the worlds leading Media OwnersUsed by two of the worlds leading Agency Groups
No financial data requiredProduction data onlyProduction data only
Confidence: DataIndependent reporting of factual, campaign delivery data - not influenced by the buy or sell-sideAddress the global growth in demand for independent verificationTrust and confidence via an entirely independent reporting process
Verification of campaign delivery parameters via the Seedooh Confidence Framework, a controls methodology designed in consultation with PwCConfidence that appropriate controls are applied to ensure data is securely and accurately connected, verified and reportedConfidence that campaign delivery data is subject to independent verification controls, running against every play, posting and booking parameter
Platform security and verification controls aligned with global best practice assurance standards (PwC assurance report pending)Confidence that Seedooh's systems and controls are subject to an external independent assurance processConfidence that Seedooh's systems and controls are subject to an external independent assurance process
Notification of under and over delivery, scheduling errors and network drop outsQuick remediation, limited 'compensation'Quick remediation, campaigns less affected
Every install / take-down, every play, every format, every campaign - no sampling. Instantly available for review in a single platformComplete, data-led record for dispute resolution reported by field observations / physical inspection services / pixelsOverlay other verifiable external data for mid-campaign checks, e.g. Graffiti, Lights out, etc.
Confirmation of over-delivery / bonusConfirmation of over-delivery / bonus
Notification of time-sensitive over-runNotification of time-sensitive over-run

* Aggregation platform available to Agencies and Advertisers at a nominal cost, in markets where multiple media owners are connected.

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