Increasing global investment in digital Out of Home media formats is driving an exponential increase in both the complexity and volume of message delivery data. The industry is characterised by multiple supplier formats and naming conventions, silo based production processes and disconnected digital delivery systems.
Adding to this complexity, a significant share of spend is still invested in traditional printed formats. This will remain so into the foreseeable future.
How do advertisers and media buyers ensure that the delivery reporting of both classic and digital OOH activity is available in a timely, unbiased, credible, usable and scalable format?