Seedooh Verified Network grows to over 30 publishers in ANZ

Seedooh Verified Network grows to over 30 publishers in ANZ

 

The Seedooh Verified Network has expanded to 31 Publishers in Australia and New Zealand, with the addition of DOOH Billboards for Gawk and Civic Outdoor.

Advertisers and Agencies can instantly activate best practice, independent verification and campaign support for any booking, with any Seedooh Verified Network, which includes OOH, Cinema and Stadia formats.

The number of Seedooh Verified Networks has continued to grow substantially once again this year. Notably, including the addition of JCDecaux’s expansive Classic Large Format OOH assets in Australia and New Zealand.

Tom Richter, Seedooh Founder & CEO says the business is thrilled to now include Civic and Gawk’s premium DOOH locations within the growing list of Seedooh Verified Networks.

“This growth exemplifies the industry's commitment to transparency as an essential element of OOH advertising. Seedooh's mission is to deliver the most reliable, accurate and low-impact verification solutions, and the addition of Civic Outdoor and Gawk as Verified Partners underscores the growing industry-wide recognition of our platform's capabilities.

 

Gawk OOH Network


James Course, Director of Gawk Outdoor expressed his enthusiasm about the partnership, saying,

"Gawk Outdoor is the leading OOH provider in regional Victoria and is committed to delivering exceptional value to our clients. We have built our business being held accountable to local advertisers, who are seeing their campaign playback daily. It’s great to formalise that trust and accountability to all advertisers via the Seedooh data and reporting."

 


Civic Outdoor: Mount Waverley, Victoria


Mark Buckley, General Manager of Civic Outdoor commented on the significance of the partnership, saying,

At Civic Outdoor, we dedicate all of our effort and expertise to getting campaigns noticed and delivering a return on investment for advertisers. We have always prioritized transparency and accountability and joining Seedooh as a Verified Partner reinforces our commitment to delivering measurable results to our clients. We are excited to leverage Seedooh's technology to enhance confidence and provide even greater value to our customers across our growing network of over 40 Large format digital billboards across Melbourne, Vic regional, Adelaide and Sydney.”

 

Tom Richter adds:

The OOH industry has undergone remarkable transformation in recent years, with advertisers increasingly seeking transparency and accountability for their investments. Seedooh has played a pivotal role in this shift, providing; a robust platform that verifies and reports on OOH campaign performance, and a live Campaign Support service that identifies any issues in real time and helps rectify them quickly. Seedooh's highly scalable API integrations with Media Owner networks allow our analysts and advertisers to access real-time, accurate data, ensuring that campaigns are not only seen as planned, but are also measured with precision”. 


Ad marketplace Helio announces partnership with Seedooh

 

Revolutionary new online media marketplace Helio has joined forces with reporting platform Seedooh to provide third-party verification for the delivery of its out-of-home (OOH) campaigns across Australia.

Helio, the new kid on the advertising block, is transforming the industry with its online media marketplace connecting buyers and sellers in Australia. Under an online self-serve model, businesses can search and book media spaces on Helio 24/7 – it’s as easy as booking an Airbnb or Uber.

Seedooh, which is the only reporting system that provides near real-time, third party verified delivery data for both Classic and Digital formats, will now automate the reporting stage for connected sellers, by verifying the fulfilment of Helio’s DOOH and OOH campaigns, with no additional steps in the process for either buyer or seller.

 

Tom Richter, Founder and CEO of Seedooh, says,

“We’re impressed with the Helio platform and its ability to simplify and smooth the process of campaign implementation –  from planning, through transaction, execution and reporting. 

“It’s a huge step forward for advertisers who may have previously been put off by complexities, or who are just looking for significant efficiency gains.”


Helio co-founder Laura Hall says,

“For all the media placements that we help advertisers connect with, they expect confirmation that it has been delivered as booked. 

“The partnership and integration with Seedooh’s automated platform provides complete confidence to our customers that we are monitoring and protecting their investment, to ensure they get the result they were expecting.”

 

Helio is the brainchild of Sydney advertising experts Laura and Peter Hall who, based on years of media experience, developed a way to make the complex process of sourcing and booking advertising easier.

The online marketplace helps businesses of all sizes, including SMEs, find advertising opportunities across any advertising channel, anywhere in Australia, making the complex process of booking ad-space easy.

Since launching last year, Helio now has more than 350 advertising offers on the platform, spanning everything from LED signage and TV commercials at sports stadiums, to state-wide radio exposure, local digital and static billboards, bus campaigns and various advertising opportunities at events such as the Sydney Easter Show.

Whether it’s a $200 local advert or a $10,000 billboard campaign, opportunities can be found to suit any budget. Searching Helio is 100% free for businesses, and with no barriers to entry, buyers can select the dates they’d like to advertise and create a booking in minutes. By signing up for alerts and updates, they can also receive weekly ad offers straight into their inbox. 

 

Together, Seedooh and Helio promise a giant leap forward in convenience and confidence for media buyers.

For more details, visit helio.com.au


#DidYouSee: OOH Audiences are coming back - and so is the Ashes Series

 

#DidYouSee: OOH Audiences are coming back - and so is the Ashes Series

Welcome to #DidYouSee

Seedooh provides automated, best practice verification at scale in Australia and New Zealand.

 

This week, we are verifying 481 new bookings (up 44% on last week), including this one

from Cricket Australia, bringing the total active bookings in the platform to over 3,400.

 

Fortunately, the Seedooh Platform scales automatically to ensure complete and

accurate verification of campaign delivery in the real world of OOH – no manual processing required

 

This enables Buyers and Sellers to see more – and do more.

 

To find out how Contact us and feel free to follow #DidYouSee 


Billie engages Seedooh to enhance NZ OOH offering

                                                                                                     Billie Founders Rohan Prasad (L) and Ben Poole

Billie engages Seedooh to enhance NZ OOH offering

New Zealand’s first Out of Home specialist agency Billie has announced that it has engaged Seedooh’s independent verification platform to deliver independent verification and real time data to drive better outcomes for its clients.

 

Established earlier this month, Billie offers a full suite of services to clients who want to reach five million New Zealand consumers through the power

of Out of Home, without the need for dealing with individual Out of Home companies. 

 

Founded by Rohan Prasad and Ben Poole, Billie offers campaign planning, strategy, creative solutions, reporting and analysis, programmatic and bespoke assistance across the Out of Home landscape. 

 

“We are making New Zealand’s Out of Home more accessible, more effective and more measurable for our agency and advertiser partners from New Zealand, Australia and other international markets,” Mr Prasad said.

 

“To deliver the best possible outcomes for our advertisers we wanted to ensure our service is underpinned by the most rigorous reporting and analytics.

 

“Seedooh’s independent verification platform provides complete confidence that we have visibility of how our clients’ campaigns are being delivered. For all of our partners, particularly the international ones, independent proof of delivery is a critical hygiene factor. 

“We’ll also be able to work with the automated and standardised, near real time data for meaningful campaign analysis”.

 

Seedooh, which has always-on system level integrations with the majority of Out of Home networks in Australia and New Zealand, provides third-party verification in line with global best-practice assurance standards (SOC2). 

 

The business also deploys independent field audits as an additional control, where required, via its proprietary ‘Spotter’ app. Spotter is natively integrated with the Seedooh Platform and adheres to the same compliant standards of data security and assurance.

 

Seedooh Founder and CEO, Tom Richter, said he was pleased to be working with Billie, who are helping educate and inform advertisers of the power of Out of Home and growing the sector.

“It's an exciting time for Out of Home in all markets, not least New Zealand, where Billie are making their extensive and specialist expertise available to the rest of the world,” he said.

“This partnership will equip Billie and their clients with secure, accurate and scalable technology to access their verified campaign delivery data without any additional steps in the campaign implementation process”.

About Billie

Founded in 2021, Billie is New Zealand’s first specialist outdoor media agency. You can read more about Billie at www.billiemedia.co.nz


Kaimera chooses Seedooh for OOH Transparency

Seedooh wins OOH verification contract with Kaimera 

Seedooh has won a contract to verify all Out of Home campaigns for Sydney-based Kaimera, as it continues building momentum in the independent media agency sector.

Kaimera is a full-service agency built on a foundation of trust and transparency, with a strong commitment to verification to ensure clients’ advertising campaigns are delivered accurately.

Seedooh’s unique solution provides complete and accurate data for every play on every screen, and creates significant efficiencies through automation of reporting without resorting to unnecessary and time-consuming manual processes.

The Seedooh platform will now support Kaimera’s ongoing growth as the agency leverages innovative opportunities offered by Digital Out of Home, and focuses on digital and data-led strategies across all available channels.

Kaimera CEO Nick Behr said the agency chose Seedooh after a thorough review of the market.

“Our objective is to understand our clients’ marketing mix and ensure they invest in the channels that deliver on their business objectives. Seedooh will help us achieve this by providing full transparency and independent verification of Out of Home campaign delivery, whether digital or static.

“But Seedooh isn’t just best-practice verification. The platform is also a scalable, automated efficiency driver, which will enable our client teams and publisher partners to focus on creating better campaigns.”

Seedooh Founder and CEO Tom Richter said agencies like Kaimera increasingly saw the need for data and independent verification to build engaging campaigns and deliver accurate results.

“The Kaimera team are constantly looking to find the best opportunities and value for their clients, and their work will benefit from our scalable and seamless solution. We help ensure the right messages are shown in the right places every time through an automated and secure process, making connected data available to all campaign participants without introducing any additional steps into the campaign execution or reporting workflow.

“This approach delivers rapid and accurate results, removing the potential for human error or manipulation in manually handling large amounts of data.”

Seedooh’s Independent Verification Platform works via direct integration into the adservers that schedule and deliver Digital Out of Home campaigns to almost all networks in Australia. It allows the data to be queried and analysed at scale and in real time – in granular detail or in summary format – according to numerous booking parameters.

The system integrations are also compliant with the Seedooh Controls Framework, which is based on global best practice SOC2 non-financial data assurance standards, providing an extra level of quality control.


Chemist Warehouse - ‘Always On’ with Seedooh IVP

 

Chemist Warehouse picks Seedooh for Out of Home reporting

One of Australia’s largest advertisers has chosen Seedooh to provide independent verification of its Out of Home campaigns, in another endorsement for the growing company’s verification platform.  

Chemist Warehouse makes a significant investment in advertising, with various creative content involving multiple partner brands continually active, including numerous high-value Out of Home screens and signs around the country. 

Seedooh will now verify that this extensive Out of Home ad spend is backed by accurate campaign delivery, working in close collaboration with Chemist Warehouse’s media agency Stratosphere to ensure the team has complete visibility over whether the right messages are being shown in the right places.

The secure third-party process is automated to ensure that results are rapid and accurate, removing the potential for human error or manipulation in manually handling large amounts of data. 

Rutene Wharekawa, Group Media and Partnerships Manager from Chemist Warehouse, said that Seedooh’s offering had clear advantages in terms of speed, precision and scale.

“Seedooh’s solution is unique because it provides complete and accurate data for every play on every screen, and creates significant efficiencies through automation of reporting without resorting to time-consuming manual processes,” he said.

“It makes reporting and analysis at scale easy as information is standardised across all of our media partners and vendors. The real-time view enables us to report verified campaign delivery to our brand partners.”

Seedooh Founder and CEO Tom Richter said that the partnership with Chemist Warehouse and Stratosphere was a sign of growing interest in the company’s platform. 

“High-profile clients like Chemist Warehouse need a robust level of assurance that their marketing budget is not going to waste. Our solution gives them that confidence, and is an important part of the service they provide to their brand partners. 

“Using our platform, any advertiser or agency can access their complete campaign data on demand for all Out of Home activity, without any additional steps required. It’s a fully automated process governed by best practice controls in data integrity, and the support of advertisers like Chemist Warehouse is proof of the unique benefits we deliver.” 

Seedooh’s Independent Verification Platform works via direct integrations with the adservers that schedule and deliver Digital Out of Home campaigns to almost all networks in Australia. It allows the data to be queried and analysed at scale and in real time – in granular detail or in summary format – in line with any conceivable booking parameters.

The system integrations must comply with the Seedooh Controls Framework, which is based on SOC 2, a global best practice assurance standard in non-financial data, providing an extra level of quality control.


Revolution360 ‘StreetPosters’ - new data approach... and Seedooh IVP

 

REVOLUTION360 LAUNCHES INDUSTRY-FIRST TECH TO CLEAN UP STREET POSTER SECTOR WITH DIGITAL APPROACH TO A GUERILLA MARKETING GAME

Out-of-Home (OOH) media provider, Revolution360 is launching 360Intelligence, a tool set to revolutionise the street poster industry with a new level of data for planning that has never before been available in this sector of the OOH marketplace. 

Revolution360’s proprietary planning and reporting tool built by leading digital agency, Geronimo, is cleaning up a sector that has been largely guerilla, with an industry-first that is setting a new standard for street poster advertising in Australia. 

VMG’s Head of Marketing, Samantha Summers, spearheaded the project, merging her extensive experience in the OOH industry with her digital marketing expertise to create a truly unique offering to the sector. With more than 15 years’ experience at Clear Channel Outdoor, Skyfii, and Posterscope, Ms. Summers has worked on location-based marketing across a huge portfolio of clients and has seen it evolve over many years. 

“We know we have a great format that works, but a gut feel just doesn’t cut it in out-of-home these days. It hasn’t for quite some time. The street poster industry hasn’t evolved with the rest of the market. Our aim with launching 360Intelligence is to bring our street posters into the now with a level of sophistication and complete transparency in both planning and reporting. We have invested in what’s best for the industry and our clients,” said Ms. Summers.

The tool has applied a digital methodology to profiling audiences across each of its out-of-home panels using mobile location data. The data provides an overall reach-based metric by panel as well a view on those users’ interests in particular products, brands or topics.

“We are offering a measurable way for marketers and advertisers to make an impact. Data to better understand audience mobility should be at the heart of every media plan to ensure efficient targeting. While this is standard now in the out-of-home sphere, it is a first for our sector of the industry, and something we believe should be a benchmark for street poster advertisers,” said Ms. Summers. 

360Intelligence is the first phase of Revolution360’s plans to overhaul the sector. An integration with the Seedooh platform is following soon, enabling best-practice independent verification of every posting, for every campaign.

“Our aim has always been to elevate the quality of the Street Poster format and move away from the negative connotations of a guerilla medium, because we know that’s what’s in the best interest of the entire out-of-home market. We’ve always had significant concession agreements in place, meaning that we pay for access and provide a valuable civic utility. Now we are further investing in the quality of our sites and our product through technology. For us, this data and verification proposition is the next step in paving the way for the street poster industry to move out of guerilla marketing and in line with more traditional out-of-home formats, while still retaining their unique character,” said VMG chief executive Michael Fishwick. 

Intelligence 360 offers insights into the number of people on average that view an OOH site, as well as delivering an end of campaign report on the actual number of views for clients to better track the success of these campaigns. 

“360Intelligence is one of the many ways VMG is working with our brands to deliver more effective campaigns for our clients. We expect this innovation to open up the sector to a wider network of clients because of the level of detail we can now deliver in terms of campaign metrics and quality,” said Mr. Fishwick.


Seedooh expands platform for sporting arena

 

MKTG partners with Seedooh to improve Australia's stadium advertising

MKTG has innovated their in-stadium advertising solution by partnering with Seedooh to create a bespoke, fully integrated, and independently verified reporting platform that tracks real-time campaign performance. The partnership brings a world first solution, providing transparency for advertisers like nothing before.

MKTG is Australia’s leading sports and entertainment marketing agency, with commercial partners including AFL, Cricket Australia, FFA and the Victorian Racing Club, delivering solutions for over 100 of Australia's most influential brands.

Seedooh is an independent technology business, providing complete and standardised reporting for buyers and sellers in the Out-Of-Home (OOH) advertising industry. It is the only reporting system that provides real-time, third party verified data for OOH campaigns in all formats.

Seedooh’s Independent Verification Platform (IVP) has now been adapted to provide complete transparency of campaign delivery for stadia advertising across both traditional advertising media installations and dynamic content.

The tool will integrate with the full MKTG suite of client tools, such as MKTGDrop which allows seamless creative file uploading for brands and advertisers, and the Ross Content Playout System which ensures best-in-class delivery of in-stadium advertising. All data is made available in real-time and accessed through one simple client dashboard and is now the standard product offering for MKTG clients.

By using the platform, marketers can access verified third party data to monitor and measure their campaigns, including how many in-game displays and commercial moments are delivered. The technology runs off system-to-system automation, removing the manual and inefficient steps in traditional campaign reporting processes.

Matt Connell, MKTG’s National Managing Director

“With the consumer landscape continuing to evolve, we’re continuously looking to find new and innovative ways that help our clients connect with their audience and maximise their campaign performance."

“Now, more than ever, brands are wanting to have easier access to deeper data and insights, presented in real-time. An important step in our product development has been to integrate an independent, auditable, proof-of-posting system for brands running campaigns within the sport and entertainment industry."

“Seedooh is recognised as an industry best-in-class tool for proof-of-posting reporting in the OOH advertising industry. It is trusted by leading media agencies to provide an always-on source of truth and is verified in line with global best practice standards."

“Our teams have worked closely with Seedooh to enable an extension of their proven OOH platform and create a bespoke solution for stadium verification and reporting, which will improve the robust digital ecosystem of stadium advertising."

“We’re already rolling out the solution with the AFL, Cricket Australia and soon the VRC. After a challenging year for the industry, it’s exciting to be offering our clients the world’s only fully integrated, independent verified reporting system as our standard product offering,” said Connell."

 

Tom Richter, Seedooh Founder & CEO

“As with Out-of-Home, digitisation and innovation in stadia networks now offers brands more flexible display parameters. Following a period of time invested in fully understanding the various ways MKTG deliver value to their customers, and how this may evolve in the future, we have now completed an extension of the core Seedooh platform and intuitive user dashboard to suit the stadia environment. This enables MKTG, along with their sporting partners and associated brands, access to verified, factual display data from the various source systems - however complex the booking parameters.”

 

Kylie Rogers, AFL Executive General Manager Commercial and Consumer, commented

“MKTG have been a partner of the AFL for over 16 years. During this time, they have proven themselves to be a trusted and dependable partner with a consistent commitment to delivery of innovative solutions. The partnership with Seedooh will bring an increased level of transparency to our advertising solutions, and allows us to further extend that trust and confidence to our partners, ensuring that they have the peace of mind that they are reaching Fans in the right place at the right time.”

 

To find out more about MKTG’s products, services and capabilities, visit https://www.mktgaustralia.com/


Digital out-of-home agency Posterscope teams up with Seedooh

https://mumbrella.com.au/digital-out-of-home-agency-posterscope-teams-up-with-seedooh-529917


How transparency and accountability helped Seedooh get outdoor vendors on board

 

https://mumbrella.com.au/how-transparency-and-accountability-helped-seedooh-get-outdoor-vendors-on-board-522416


ODNA signs with Seedooh

https://mumbrella.com.au/queensland-outdoor-operator-odna-signs-with-seedooh-520702


Digital out of home: How could the new measurement system evolve?

In its dogged quest to bring the medium into the digital age, the out of home industry is focusing on audience measurement and independent campaign delivery reporting for digital screens. AdNews explores how a new measurement system should evolve.

By Arvind Hickman | 28 May 2018

 

 


PwC Australia Aligns With Seedooh For Consistent Reporting In Out Of Home

Professional services firm PwC Australia and Seedooh, the independent technology platform offering standardised reporting to the Out of Home industry, are currently piloting an independent assurance approach over OOH media campaign data controls.

15th February 2018, By seedooh

 

Launched in July 2017, the Seedooh platform provides campaign delivery reporting for both digital and traditional OOH formats and is a worldwide first of its kind.  The business is managed in Australia by CEO Tom Richter and Director of Partnerships Joe Copley.Read more


OMA appoints Red Ant Design to create automated out of home platform

The Outdoor Media Association has appointed Red Ant Design to create Australia’s first ‘automated proposal platform’ (APP).

Red Ant Design’s new platform, which will be built in Sydney, will allow media agencies to request proposals from OMA members and combine those proposals into a campaign.

Jul 24th 2017 - Mumbrella

Read more