Lumo enlists Aussie standards consultant

APN Outdoor CEO James Warburton will leave the company following the completion of JC Decaux’s acquisition.

Mumbrella October 19, 2018 12:02 by ZOE SAMIOS

In the Ones to Watch list, Adnews takes a look at the faces that could emerge on next year’s Power 50 or the Top 10 Media and Ad Agency Lists 

www.adnews.com.au 26 SEPTEMBER 2018

Joe Copley, Director of Strategic Partnerships at leading OOH reporting business Seedooh, has been appointed a member of the Global Digital Out-of-Home Council, a division of the worldwide Digital Signage Federation.

APN Outdoor CEO James Warburton says the out of home industry needs to use the recent deals between Ooh!Media and Adshel and JCDecaux and APN Outdoor as an opportunity to really “grow up”.

Ayuda Media Systems has revealed it has entered into a new partnership with independent out-of-home campaign delivery reporting platform Seedooh.

Digital out-of-home agency Posterscope teams up with Seedooh

Seedooh has entered into an agreement to provide its independent, out-of-home (OOH) campaign delivery reporting and verification technology to Australian OOH media-buying agency, Posterscope.

By AdNews | 17 July 2018

Seedooh has agreed to provide its independent, out-of-home (OOH) campaign delivery reporting and verification technology platform to OOH media buying agency Posterscope.

B&T – 17 JUL 2018, By RICHARD MCGOWAN

How transparency and accountability helped Seedooh get outdoor vendors on board

Queensland outdoor operator ODNA signs with Seedooh

In its dogged quest to bring the medium into the digital age, the out of home industry is focusing on audience measurement and independent campaign delivery reporting for digital screens. AdNews explores how a new measurement system should evolve.

Companies, including oOh!media and JCDecaux, are bringing on technology platforms to provide complete and standardised reporting across out-of-home media

By VANESSA MITCHELL (CMO) 18 APRIL, 2018 cmo.com.au

Advertisers can now access real-time proof of their classic and digital out-of-home campaign delivery and receive rich data to help evaluate campaign performance, with the launch of a world first aggregated reporting platform in Australia.

B&T MAGAZINE – 24th July 2017

Revolution in Out-of-Home transparency and data: New service Seedooh looks to improve performance tracking and transparency of out of home advertising campaigns. Advertisers can now access real-time proof of their Classic and Digital Out-of-Home campaign delivery and receive rich data to help evaluate campaign performance, with the launch of a world first aggregated reporting platform in Australia.

Mumbrella July 24, 2017 4:31

The Outdoor Media Association has appointed Red Ant Design to create Australia’s first ‘automated proposal platform’ (APP).

Red Ant Design’s new platform, which will be built in Sydney, will allow media agencies to request proposals from OMA members and combine those proposals into a campaign.

Jul 24th 2017 – Mumbrella

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The rapid conversion of static to digital billboards has been a major advancement in the out of home (OOH) sector, however industry sources are concerned the move is diluting brand’s share of voice in the channel.

By Daisy Doctor | 18 July 2017 – AdNews

The Outdoor Media Association has appointed Red Ant Design to create Australia’s first ‘automated proposal platform’ (APP).

Red Ant Design’s new platform, which will be built in Sydney, will allow media agencies to request proposals from OMA members and combine those proposals into a campaign.

Mumbrella December 8, 201710:51. by Zoe Samios

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